As I talk to different businesess about the fit for In-Calendar Marketing some common attributes are emerging: They are already engaged and active with email marketing. Chances are they are using email marketing servicesfrom companies such as SilverPop or Constant Contact. They are looking for complementary marketing activities to further extract revenue from their customer list. In some [...]

When I announced back in July that we were making our existing suite of calendar products available for FREE, there were many out there who wondered what we were up to (here, here, here and here to cite a few examples). I mentioned in that post that were moving on to ?in-calendar advertising business models?. [...]

We should be launching this week. We’re wrapping up the web site, screencasts, lead capture forms and much more.  We will be reaching out to media, analysts and bloggers. The coverage is beginning. Back to work on the launch now…    Tagged: Calendar Advertising, Calendar Marketing, Email Campaign, Email Marketing, Email Marketing Software, Internet Marketing, Online Advertising, Online [...]

We have just launched bidCal, a free tool that allows you to monitor relevant, upcoming eBay auctions from inside your calendar. What does it do? In three easy steps, bidCal allows you to build a filter of items you are interested in (e.g.  ?Ceramic Owl Figurines?), and then feed all relevant items that match this filter [...]

We’re all intimately familiar with email and web page advertisements. Why haven’t businesses tried to advertise via electronic calendars? Time-based events such as specials, promotions, appointments and the like are particularly amenable to delivery and viewing in an electronic calendar.  Without doubt the sanctity of people’s calendar information must be preserved so that there can [...]